Lodge
at Marconi
Services provided
Art Direction, Branding, Collateral Design, Custom Typography, Design, Environmental Signage, Illustration, Logo and Identity, Print, Social MediaCreative
Art Director
Designer
![](https://melodyrosedesign.com/wp-content/uploads/2023/11/Hero-Logo.jpg)
![](https://melodyrosedesign.com/wp-content/uploads/2023/11/Outdoor.jpg)
Tight and descriptive lock-ups harken back to official stamp design of the 1920’s to begin to tell the story of this historical, surprising, and impactful landmark.
![](https://melodyrosedesign.com/wp-content/uploads/2023/11/Keys-Pins.jpg)
![](https://melodyrosedesign.com/wp-content/uploads/2023/11/Flash.jpg)
![](https://melodyrosedesign.com/wp-content/uploads/2023/11/Lounge.jpg)
Subtle and dignified symbols that nod at the lesser-known lore of the property are quiet footnotes to the layered brand narrative. They can be found throughout the property in hidden areas such as guest-room safes or exclusive swag items.
![](https://melodyrosedesign.com/wp-content/uploads/2023/11/Collateral.jpg)
![](https://melodyrosedesign.com/wp-content/uploads/2023/11/Mug.jpg)
![](https://melodyrosedesign.com/wp-content/uploads/2023/11/Icon.jpg)
![](https://melodyrosedesign.com/wp-content/uploads/2023/11/Keys.jpg)
![](https://melodyrosedesign.com/wp-content/uploads/2023/11/IllutsrationSet.jpg)
Loose, hand sketches can be spotted throughout collateral and guest-touch pieces and mimic the observant and quick style of those found in artistic field notes or journals. Third-Bay influenced iconography and patterns add a controlled sense of chaos throughout the system, honoring the property’s culturally impactful presence in the 1960’s and 70’s. Meanwhile, subtle and dignified symbols that nod at the lesser-known lore of the property are quiet footnotes to the layered, illustrative brand narrative.
![](https://melodyrosedesign.com/wp-content/uploads/2023/11/Social.jpg)
![](https://melodyrosedesign.com/wp-content/uploads/2023/11/Coaster.jpg)
![](https://melodyrosedesign.com/wp-content/uploads/2023/11/Illustration-Outdoor.jpg)
![](https://melodyrosedesign.com/wp-content/uploads/2023/11/Landscape.jpg)
The dense and diverse natural landscape of the State Historic Park inspired the earthy tones that complement the vibrating energy of the soul of Marconi.
![](https://melodyrosedesign.com/wp-content/uploads/2023/11/penciles.jpg)
![](https://melodyrosedesign.com/wp-content/uploads/2023/11/DND.jpg)
![](https://melodyrosedesign.com/wp-content/uploads/2023/11/Interior.jpg)