Lodge
at Marconi
Services provided
Art Direction, Branding, Collateral Design, Custom Typography, Design, Environmental Signage, Illustration, Logo and Identity, Print, Social MediaCreative
Art Director
Designer
Tight and descriptive lock-ups harken back to official stamp design of the 1920’s to begin to tell the story of this historical, surprising, and impactful landmark.
Subtle and dignified symbols that nod at the lesser-known lore of the property are quiet footnotes to the layered brand narrative. They can be found throughout the property in hidden areas such as guest-room safes or exclusive swag items.
Loose, hand sketches can be spotted throughout collateral and guest-touch pieces and mimic the observant and quick style of those found in artistic field notes or journals. Third-Bay influenced iconography and patterns add a controlled sense of chaos throughout the system, honoring the property’s culturally impactful presence in the 1960’s and 70’s. Meanwhile, subtle and dignified symbols that nod at the lesser-known lore of the property are quiet footnotes to the layered, illustrative brand narrative.
The dense and diverse natural landscape of the State Historic Park inspired the earthy tones that complement the vibrating energy of the soul of Marconi.
