Iron Horse

Study: 13

Services provided



Art Director


A tastefully rowdy, independent boutique hotel built for riders and road warriors, delivering a gritty local experience and an elevated unexpected stay.

Inspired by the subculture of DIY indie posters and zines, bizarre and dreamlike graphics are a witty addition to the brand toolbox to give the sense of handmade edge and underground culture.

The full design system expresses a rebellious, indie attitude with grit and wit. Raw imperfections mixed with strong heritage create a clever and timeless brand.