Study: 01

Services provided



Art Director


An optimistic and uplifting visual identity system for a supplement line that believes health is supported by natural nutrients, family, and essential routines.

Using playful patterns, custom icons and illustrations, and an uplifting color palette, BioActive’s packaging system invigorates shelves. The diverse nutrients line stands out with bold and flexible label templates making it easy for the brand to add new products with confident consistency.

The identity system was motivated by the brand’s four key words values—Essential, natural, honest, healthy with an overall mission to uplift and invigorate daily routines. When tasked to refresh the brand, it was important to maintain the bright and free-spirited look through colors, typography and descriptive illustrations. A vibrant color palette and playfully-bold patterns are key elements to the package design system. Organic shapes mingle with soft and approachable typography to deliver pure and wholesome products.